Multi-location dental group triples new-patient bookings from search

The challenge

Seven practices shared one thin website. Only the flagship location ranked locally; the other six were absent from the map pack and had inconsistent listings across directories.

What the audit found

• No location-specific pages — one generic 'Locations' list
• NAP inconsistent across 40+ citations
• Duplicate title tags on 80% of service pages
• Review volume 4–11 per location vs. 60+ for competitors
• No local business schema anywhere on the site

The strategy

Build a scalable local template: one optimized page per location per core service, a central review-generation engine, citation cleanup, and local schema — then layer on-page depth for high-value treatments.