A repeatable system, from discovery to scale

Discover

Understand the business, the economics and the goal.

Deliverables

• Goals & KPI definition
• Unit economics review
• Historical data & analytics audit
• Stakeholder & sales interviews
• Competitor landscape

Audit

Diagnose every layer of search and AI visibility.

Deliverables

• Full-site crawl & log-file analysis
• Core Web Vitals & rendering review
• On-page & content quality assessment
• Backlink profile & toxicity
• Local visibility audit
• AI readiness audit + llms.txt review
• Prioritized findings with severity scoring

Strategy

Turn findings into a roadmap tied to revenue.

Deliverables

• Keyword-to-revenue map
• Opportunity model & forecast
• Prioritized initiative backlog
• 12-month roadmap with milestones
• Measurement plan & dashboard spec
• Executive summary deck

Build

Execute across technical, content, authority and local.

Deliverables

• Technical fixes (implemented or spec'd)
• Content briefs & production
• On-page optimization
• Schema & structured data
• Digital PR campaigns
• Local pages, citations & reviews
• Website design & development work

Optimize

Measure, refine and compound.

Deliverables

• Monthly rank, CTR & conversion analysis
• Content refresh cycle
• CRO tests
• AI visibility tracking across engines
• Technical health monitoring & alerts
• Reporting & review calls

Scale

Expand into new topics, markets and channels.

Deliverables

• New topic clusters
• New geographic markets
• Expanded authority & PR programs
• Additional service lines
• Quarterly planning & re-forecasting