Earn coverage that builds authority — and AI citations
We turn your expertise and data into stories journalists want to publish, earning the brand mentions, links and third-party validation that lift rankings and make AI engines trust you.
3 placements · 3 links earned
Digital PR, without the jargon
Your team knows the industry cold, but that knowledge never leaves your website. Meanwhile competitors get quoted in the press, cited by AI, and linked by the domains you need.
- No presence in trade or mainstream media
- Original data and expertise going unpublished
- Slow or no response to journalist requests
3 placements · 3 links earned
Grow your business, not just your traffic
We develop data studies and expert angles, build targeted media lists, pitch journalists directly, staff reactive commentary, and distribute releases through legitimate channels — measuring coverage, links, referral traffic and AI citation lift.
- Authority links
- AI citations
- Brand demand
Get a free Digital PR audit
See where you rank, what's holding you back, and what to fix first.
Everything is yours to keep
Every audit, asset and dashboard is yours whether or not we keep working together.
- PR strategy & editorial calendar
- Data study or campaign asset
- Press release + distribution
- Media list & outreach log
- Coverage report with live links & metrics
Built for teams like yours
Teams who are serious about authority growth and want it run by specialists, not generalists.
- No presence in trade or mainstream media
- Original data and expertise going unpublished
- Slow or no response to journalist requests
Five steps. No guesswork.
Angle development
Mine your data and expertise for stories with genuine news value.
Asset creation
Produce the study, release or commentary and its supporting graphics.
Media targeting
Build a list of journalists and outlets who cover this beat.
Outreach
Personalized pitching plus distribution through vetted PR networks.
Measure & amplify
Report coverage, links, traffic and AI citation lift; repurpose wins.
When you'll see results.
Every business starts from a different place, so timing depends on your competition and site — but the shape is usually the same.
Foundation
Audit complete, quick technical wins shipped, tracking baselined.
Momentum
Content and fixes compounding — early ranking and traffic movement.
Compounding
Authority and AI visibility building on a stable technical base.
Inside our Digital PR
Data study & survey development · Story angle & narrative creation · Press release writing & distribution→02Asset creation
PR submission across vetted networks · Targeted journalist & media outreach · Reactive expert commentary (news→03Media targeting
Expert quote & thought-leadership placement · Media list building & relationship management · Brand mention mo→04Outreach
AI citation opportunity identification→
Results you can actually read.
Rankings, map-pack visibility, AI citations and leads in one live dashboard, plus a monthly review call.
- 01Wins and misses from the last 30 days
- 02Movement in rankings, calls and bookings
- 03What we'll do next — and why
- 04Anything we need from you
Why teams choose Nix Inside.
An honest look at the options — based on our engagement model.
| What matters | Doing it alone | Typical agency | Nix Inside |
|---|---|---|---|
| Senior specialists across every discipline | ✕ | ~ | ✓ |
| SEO, local, AI, PR and web under one team | ✕ | ~ | ✓ |
| 90-day plan tied to revenue | ~ | ~ | ✓ |
| Transparent monthly reporting | ~ | ~ | ✓ |
| You own every deliverable | ✓ | ~ | ✓ |
| No long lock-ins | ✓ | ✕ | ✓ |
| AI-search (GEO) expertise | ✕ | ~ | ✓ |
✓ yes · ~ partly · ✕ rarely. Comparison reflects our engagement model and common agency practice.
Choose how we work together.
Every option starts with a deep audit and a 90-day plan. Pricing is scoped to your market.
Audit & roadmap
One-time · custom quote
- Full audit
- Prioritised 90-day roadmap
- Walkthrough call
- Yours to keep
Managed program
Monthly · most popular
- Everything in Audit & roadmap
- Hands-on delivery
- Monthly reporting dashboard
- Strategy calls & iteration
Enterprise program
Monthly · custom scope
- Dedicated senior team
- Multi-location / multi-site
- Quarterly planning
- Custom reporting
In their words.
One data study earned more authority links than a year of manual outreach — and we're now a go-to source for reporters.
Pairs well with these.
Trusted across every industry.
Pairs well with these.
PR Submission
For launches, announcements and milestones, we craft newsroom-ready releases and distribute them across legitimate syndication networks — establishing a broad, consistent footprint of brand mentions.
AuthorityOff-Page SEO
We build links the way search engines want them earned: through genuinely useful assets, digital PR, and reclaiming the authority you've already generated but never captured.
Local & AIGEO
Buyers now ask AI assistants what to use and who to hire. GEO — Generative Engine Optimization — is how we make your brand the answer: cited, mentioned and recommended across the major AI engines.
Questions, answered.
What's the difference between digital PR and PR submission?
PR submission is distribution — publishing a release across newswire and syndication networks for reach and baseline citations. Digital PR is earned media — pitching journalists directly to secure genuine editorial coverage. We use both, with digital PR driving the highest-value links.
Do you guarantee placements?
We guarantee the work — research, assets, targeted outreach and distribution — and we set expected coverage ranges based on the angle. Editorial coverage is earned, not bought, so specific outlets can't be guaranteed, but our programs consistently land coverage (sample figures shown in case studies).
How quickly will we see results?
Technical and on-page fixes often move rankings within 4–8 weeks. Authority, content depth and AI visibility compound over 3–6 months. We set milestone targets in month one so progress is measurable throughout.
Do you lock us into long contracts?
No. We work on rolling monthly engagements after an initial 90-day strategy sprint. Our 95% retention (a sample figure) comes from results, not paperwork.
Who owns the deliverables?
You do — every audit, content asset, schema block, and dashboard is yours to keep, whether or not we continue working together.