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Nix Inside
Authority & Trust

Earn coverage that builds authority — and AI citations

We turn your expertise and data into stories journalists want to publish, earning the brand mentions, links and third-party validation that lift rankings and make AI engines trust you.

nixinside.com / digital-pr

Placements

38

+12 this qtr

Ref. domains

+76

Est. reach

4.2M

Coverage by month

AprMayJunJulAugSep
National Business Dailydofollow
Sector Reportdofollow
Trade Monthlymention
The problem

You're an expert nobody quotes

Your team knows the industry cold, but that knowledge never leaves your website. Meanwhile competitors get quoted in the press, cited by AI, and linked by the domains you need.

  • No presence in trade or mainstream media
  • Original data and expertise going unpublished
  • Slow or no response to journalist requests
  • Press releases that never get picked up
  • Few authoritative brand mentions to cite
The Nix Inside approach

A newsroom-grade PR engine

We develop data studies and expert angles, build targeted media lists, pitch journalists directly, staff reactive commentary, and distribute releases through legitimate channels — measuring coverage, links, referral traffic and AI citation lift.

What we do

Everything this engagement covers

Data study & survey development
Story angle & narrative creation
Press release writing & distribution
PR submission across vetted networks
Targeted journalist & media outreach
Reactive expert commentary (newsjacking)
Expert quote & thought-leadership placement
Media list building & relationship management
Brand mention monitoring & amplification
AI citation opportunity identification
Process

How the work runs

  1. 01

    Angle development

    Mine your data and expertise for stories with genuine news value.

  2. 02

    Asset creation

    Produce the study, release or commentary and its supporting graphics.

  3. 03

    Media targeting

    Build a list of journalists and outlets who cover this beat.

  4. 04

    Outreach

    Personalized pitching plus distribution through vetted PR networks.

  5. 05

    Measure & amplify

    Report coverage, links, traffic and AI citation lift; repurpose wins.

Deliverables

What you receive

  • PR strategy & editorial calendar
  • Data study or campaign asset
  • Press release + distribution
  • Media list & outreach log
  • Coverage report with live links & metrics
  • PR campaign dashboard
Benefits

What changes for the business

Authority links

Editorial coverage earns the high-authority links that move competitive rankings.

AI citations

Mentions in trusted publications are exactly what AI engines cite.

Brand demand

Coverage drives referral traffic and branded search — the strongest trust signal there is.

Sales enablement

"As featured in" credibility shortens deals and supports every other channel.

Sample case study — illustrative data

Fintech: Quarterly data-study PR program

38

Media Placements

+76

Referring Domains

+44%

Branded Search

One data study earned more authority links than a year of manual outreach — and we're now a go-to source for reporters.
See all case studies
nixinside.com / digital-pr

Placements

38

+12 this qtr

Ref. domains

+76

Est. reach

4.2M

Coverage by month

AprMayJunJulAugSep
National Business Dailydofollow
Sector Reportdofollow
Trade Monthlymention
FAQ

Digital PR questions, answered

PR submission is distribution — publishing a release across newswire and syndication networks for reach and baseline citations. Digital PR is earned media — pitching journalists directly to secure genuine editorial coverage. We use both, with digital PR driving the highest-value links.

Ready to invest in digital pr?

Book a free strategy session and we'll walk you through where you stand and what to prioritize — no obligation, no sales pressure.

Contact Us