Accounting firm builds a content engine that fills the pipeline
An accounting and advisory firm had no inbound engine. A content-SEO cluster strategy made organic its primary source of qualified leads.
Illustrative sample data — not a real client engagement.
Organic Traffic
Where they started
The firm relied entirely on referrals. Its site was a brochure with five pages and no way to capture demand from businesses searching for help.
- 5-page brochure site, no resource content
- No topical structure or service depth
- No lead capture beyond a contact form
- Weak messaging — unclear who they serve
- No measurement or analytics goals configured
The plan
Define three service clusters (tax strategy, outsourced finance, transaction advisory), redesign for clarity and conversion, and build 45 briefed pages with clear next-step CTAs and gated tools.
- Strategy
- Design
- Content
- On-Page
What we actually did.
Keyword-to-revenue map, 12-month roadmap, measurement plan.
New site: clear ICP messaging, resource hub, consultation booking flow.
3 pillars + 42 supporting pages, each briefed for intent and depth.
Internal linking model, FAQ schema, calculators as lead magnets.
What changed.
How it unfolded.
“We built an actual marketing asset. Prospects now come to us already educated, and they're bigger clients than our referrals.”