Accounting firm builds a content engine that fills the pipeline
An accounting and advisory firm had no inbound engine. A content-SEO cluster strategy made organic its primary source of qualified leads.
+204%
Organic Traffic
+88%
Consultation Requests
+2.4x
Content-sourced Pipeline
The challenge
The firm relied entirely on referrals. Its site was a brochure with five pages and no way to capture demand from businesses searching for help.
What the audit found
- 5-page brochure site, no resource content
- No topical structure or service depth
- No lead capture beyond a contact form
- Weak messaging — unclear who they serve
- No measurement or analytics goals configured
The strategy
Define three service clusters (tax strategy, outsourced finance, transaction advisory), redesign for clarity and conversion, and build 45 briefed pages with clear next-step CTAs and gated tools.
Page SEO Score
/pricing
What we did
Strategy
Keyword-to-revenue map, 12-month roadmap, measurement plan.
Design
New site: clear ICP messaging, resource hub, consultation booking flow.
Content
3 pillars + 42 supporting pages, each briefed for intent and depth.
On-Page
Internal linking model, FAQ schema, calculators as lead magnets.
What changed
+204%
Organic Traffic
9 months
+88%
Consultation Requests
booking flow
+61
Featured Snippets
advisory + tax topics
+2.4x
Content-sourced Pipeline
CRM, illustrative
+18%
Avg. Deal Size (organic)
vs. referral baseline
+3,900
Email List
from tools + guides
How it unfolded
Month 1
Strategy + roadmap, new site design
Month 2–3
Site launch, first pillar cluster live
Month 4–6
Two more clusters, tools shipped
Month 7–9
Organic becomes primary qualified-lead source
We built an actual marketing asset. Prospects now come to us already educated, and they're bigger clients than our referrals.
Want results like these for your business?
Book a free strategy session and we'll map the technical SEO, on-page, local, authority and AI-visibility work that will move your numbers.