Ecommerce SEO that grows revenue, not just sessions
We optimize the pages that actually sell — categories, subcategories and high-margin products — and fix the crawl, faceted-navigation and schema issues that quietly cap large catalogs.
Health
94/100
+22 pts
Indexable
12,480
+38%
Avg LCP
1.9s
-1.9s
Crawl requests / day
Big catalog, small organic footprint
Faceted navigation spawns millions of crawlable URLs, category pages are thin, product content is manufacturer boilerplate, and Google spends its crawl budget on pages that will never rank.
- Crawl budget wasted on faceted / parameter URLs
- Thin or templated category and product copy
- Duplicate content across variants
- Missing product, review and breadcrumb schema
- Out-of-stock and discontinued product handling
Structure, content and technical health at scale
We define which facets should be indexable, enrich category and priority product pages, implement robust product/review schema, build internal linking from content to commerce, and monitor technical health continuously.
Everything this engagement covers
How the work runs
- 01
Catalog audit
Crawl, log files and analytics to find waste and opportunity.
- 02
Index strategy
Decide what should be crawlable, indexable and linked.
- 03
Template upgrades
Category/PDP content, schema and internal-link modules.
- 04
Content-to-commerce
Buying guides and comparisons that link into revenue pages.
- 05
Monitor
Ongoing technical health, rankings and revenue tracking.
What you receive
- Ecommerce technical & content audit
- Faceted navigation ruleset
- Category & PDP optimization templates
- Schema implementation
- Content-to-commerce linking plan
- Organic revenue dashboard
What changes for the business
Revenue focus
Effort concentrated on the pages and products that drive margin.
Efficient crawling
Google spends budget on pages that can actually rank.
Rich results
Product and review schema improve CTR from search.
Resilience
Lifecycle URL handling protects equity as inventory changes.
Ecommerce (home goods): Faceted nav + category program
+67%
Non-brand Organic Revenue
+29%
Indexed Category Pages
-71%
Crawl Waste
Fixing faceted navigation and enriching categories unlocked growth we'd been chasing with ads for years.See all case studies
Health
94/100
+22 pts
Indexable
12,480
+38%
Avg LCP
1.9s
-1.9s
Crawl requests / day
Ecommerce SEO questions, answered
Usually not. Most ecommerce SEO gains come from index strategy, template content, schema and internal linking on your current platform. If the platform is genuinely the bottleneck (speed, URL control), we'll say so and scope it separately.
Often paired with
Technical SEO
Technical SEO
We make your site fast, crawlable, and unambiguous — so every important page gets discovered, rendered, indexed and understood by Google and by AI crawlers alike.
ExploreOn-Page SEO
On-Page SEO
We turn thin, unfocused pages into precise answers to real searches — aligning titles, structure, entities, and internal links with what your customers actually type and what search engines reward.
ExploreHigh-Performance Websites
Website Development
We build on the right stack for your team — Next.js, React, WordPress, Shopify or Webflow — with performance, security, structured data, analytics and conversion tracking treated as requirements, not afterthoughts.
ExploreReady to invest in ecommerce seo?
Book a free strategy session and we'll walk you through where you stand and what to prioritize — no obligation, no sales pressure.