HVAC company makes the map pack its number-one lead source
A residential HVAC business relied on paid ads and shared lead services. A local + authority program made organic its top channel.
Illustrative sample data — not a real client engagement.
Map-Pack Rankings
Where they started
The company appeared in the local pack only for its home city and only for generic terms — missing emergency and installation intent across the metro.
- Single-location GBP with wrong primary category
- No emergency / same-day service content
- 12 reviews, none answered
- No service-area pages for surrounding towns
- Backlink profile: directories only
The plan
Correct categories and services, build emergency + installation intent pages for each town, launch a post-job review engine, and earn local authority through supplier and association links.
- Local
- Content
- Off-Page
- On-Page
What we actually did.
GBP category fix, 30+ services added, weekly Google Posts, review responses.
9 town pages × 3 intents (repair, install, maintenance) with local proof.
Manufacturer 'find a dealer' links, chamber of commerce, local news sponsorship.
Emergency CTA pattern, click-to-call, FAQ schema on every service page.
What changed.
How it unfolded.
“We cut our ad budget by a third and still grew. The Google Business Profile is now our best salesperson.”