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Nix Inside
Case Studies

How the program plays out across industries

Each case study walks through the challenge, audit, strategy, execution and results.

All figures are illustrative sample data for demonstration.
Professional Services

Accounting firm builds a content engine that fills the pipeline

An accounting and advisory firm had no inbound engine. A content-SEO cluster strategy made organic its primary source of qualified leads.

+204%

Organic Traffic

+88%

Consultation Requests

+2.4x

Content-sourced Pipeline

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Legal

Personal injury firm competes with directories on authority

A regional injury firm was buried under legal directories and national lead-gen sites. Digital PR and content authority moved them into the top 3.

+142

Referring Domains

+58%

Top-3 Rankings

+37%

Signed Cases

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Home Services

HVAC company makes the map pack its number-one lead source

A residential HVAC business relied on paid ads and shared lead services. A local + authority program made organic its top channel.

+27%

Map-Pack Rankings

+64%

Calls from Profile

+33%

Booked Jobs

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Healthcare

Specialty clinic becomes the cited authority for its conditions

A specialty clinic wanted patients to arrive informed and confident. A topical-authority + AI Overview program made it the source search engines quote.

+31%

AI Overview Citations

+48%

Featured Snippets

+29%

New-Patient Inquiries

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Ecommerce

Home-goods store grows non-brand organic revenue 67%

A mid-market ecommerce brand wasted crawl budget on faceted URLs and had templated category copy. Fixing structure unlocked category rankings.

+67%

Non-brand Organic Revenue

+29%

Indexed Category Pages

-71%

Crawl Waste

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SaaS

B2B SaaS becomes the default AI recommendation in its category

A Series B SaaS platform ranked well on Google but was never mentioned by ChatGPT or Perplexity. A GEO + content program changed that.

+44%

AI Visibility Score

+3.1x

Brand Mentions

+58%

AI-sourced Signups

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Dumpster Rental

Regional dumpster rental company doubles booked jobs in two quarters

A roll-off dumpster rental operator competed against national aggregators. Local pages and authority work made them the default choice in every city they serve.

+214%

Organic Traffic

+103%

Booked Jobs

-46%

Cost per Lead

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Dental

Multi-location dental group triples new-patient bookings from search

A 7-location dental group was invisible outside its flagship neighborhood. An integrated local + on-page program put every practice in its local pack.

+187%

Organic Traffic

+63%

Top-10 Keywords

+41%

Qualified Leads

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