B2B SaaS becomes the default AI recommendation in its category
A Series B SaaS platform ranked well on Google but was never mentioned by ChatGPT or Perplexity. A GEO + content program changed that.
Illustrative sample data — not a real client engagement.
AI Visibility Score
Where they started
Buyers increasingly shortlisted tools by asking AI assistants. The company was absent from those answers while two competitors were named by default.
- No brand mentions in ChatGPT / Perplexity for 20 category prompts
- Ambiguous entity — confused with a similarly named product
- Few third-party citations in trusted publications
- Comparison and definition content missing or thin
- GPTBot and PerplexityBot partially blocked at the CDN
The plan
Fix entity clarity and AI crawler access, build a comparison + concept content cluster engineered for extraction, and run quarterly data-study PR to earn the third-party citations AI engines rely on.
- Technical
- Entity
- Content
- PR
What we actually did.
Unblocked AI crawlers, added Organization + SoftwareApplication schema, published llms.txt.
Knowledge-graph alignment, consistent naming and boilerplate across the web.
18-page cluster: category concepts, 'vs' pages, and buyer-question FAQs structured for citation.
Two data studies; 24 placements including three tier-1 trade outlets.
What changed.
How it unfolded.
“We went from invisible to being one of the three tools the AI engines name without prompting. It's now a measurable pipeline source.”