B2B SaaS becomes the default AI recommendation in its category
A Series B SaaS platform ranked well on Google but was never mentioned by ChatGPT or Perplexity. A GEO + content program changed that.
+44%
AI Visibility Score
+3.1x
Brand Mentions
+58%
AI-sourced Signups
The challenge
Buyers increasingly shortlisted tools by asking AI assistants. The company was absent from those answers while two competitors were named by default.
What the audit found
- No brand mentions in ChatGPT / Perplexity for 20 category prompts
- Ambiguous entity — confused with a similarly named product
- Few third-party citations in trusted publications
- Comparison and definition content missing or thin
- GPTBot and PerplexityBot partially blocked at the CDN
The strategy
Fix entity clarity and AI crawler access, build a comparison + concept content cluster engineered for extraction, and run quarterly data-study PR to earn the third-party citations AI engines rely on.
Brand mentions
3.1x
Citations
+128
Share of voice
34%
Competitor gap
-12%
What we did
Technical
Unblocked AI crawlers, added Organization + SoftwareApplication schema, published llms.txt.
Entity
Knowledge-graph alignment, consistent naming and boilerplate across the web.
Content
18-page cluster: category concepts, 'vs' pages, and buyer-question FAQs structured for citation.
PR
Two data studies; 24 placements including three tier-1 trade outlets.
What changed
+44%
AI Visibility Score
sample prompt panel, 4 engines
+3.1x
Brand Mentions
monitored mentions across web + AI
+37%
AI Overview Citations
tracked query set
+58%
AI-sourced Signups
self-reported + referrer analysis
+96%
Non-brand Organic
cluster pages
+2.4x
Pipeline Influenced
content + AI touch, illustrative
How it unfolded
Month 1
Crawler + entity fixes, baseline AI measurement
Month 2–3
Content cluster published, first data study
Month 4–6
PR coverage lands, mentions climb
Month 6+
Named by default in ChatGPT + Perplexity for core prompts
We went from invisible to being one of the three tools the AI engines name without prompting. It's now a measurable pipeline source.
Want results like these for your business?
Book a free strategy session and we'll map the technical SEO, on-page, local, authority and AI-visibility work that will move your numbers.